Talk Is (Not!) Cheap by Jim McCann

TALKISNOTCHEAPJim McCann has spent his career talking. For the founder and CEO of the world’s largest florist, everybody is a customer or a potential customer, and being open and ready to speak to a variety of audiences has made all the difference.

In Talk Is (Not!) Cheap, McCann illustrates how the art of what he calls “conversation leadership” can be used to inspire, innovate, and win in business. Using a blend of how-to and insightful personal stories, he argues that the gift of gab may just be the most critical (and undervalued) skill set in today’s workplace.

Whether the goal is to improve interactions with customers, win clients for new business, or amplify one’s voice at work, readers will find practical advice on how to strategically transform the way they communicate and listen.